Winning Hearts & Minds: Using Customer Insights to Get Organizational Buy-in For Your Product Ideas

Session Abstract

Ideas are abundant, but how do you get buy-in from your entire organization to bring them to life? Tanya will share an easy framework to use for getting buy-in and show you how to build a shared understanding of the customer to avoid the second-guessing, debating, Monday-morning-quarterbacking that PMs often encounter when building products. In this lab, she'll help you create a stakeholder map & communication strategy for your organization.

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Session Speaker

Tanya Koshy Tanya Koshy

UserTesting, VP of Product

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