Most companies today say they are “customer-centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that say the words and those that are able to deliver? Silicon Valley tech executive Tatyana Mamut, PhD -- who wrote the book on Human Centered Design and led product teams at Amazon, Salesforce, and IDEO -- outlines the Seven Habits of Truly Customer-Centric Companies. The talk includes habits that encompass processes, metrics, and decision making -- which combined, allow product teams to achieve true customer obsession.
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