Start With Why to Build Great Products

Session Abstract

Building the right products for the right customers is much harder than it has to be. While traditional product development processes help build an initial product—and constant testing and learning can provide the data to make better decisions—how do you know if you’re solving the right problem? As part of this lab, you'll work to identify ways to spend more time defining and prioritizing the problem your product is solving, so that you can focus on building the right thing.