Learn to Launch: If You Just Build It, They Won’t Come

Session Abstract

Is your agile "no-road-map" process making it hard to connect product with product marketers, sales, or marketing? Creating a Launch Scale helps create a common language and manages expectations between product and GTM teams, calibrating promotional resources for any given release. This hands-on workshop will show you what a Launch Scale looks like, how to use it, and will help you start to build one for your organization.