How to Define a Winning Product Strategy

Session Abstract

For many product teams, Product Strategy can be a mysterious black box. Few companies have a clear, cohesive strategy for how their product will win in the market. In this interactive workshop, Dan will use frameworks to teach you a simple but effective approach to defining your product strategy. You will learn about how to focus your strategy on customer needs instead of features, the Kano Model, and the Product Strategy Matrix. We will illustrate the concepts with real-world case studies and gain hands-on experience applying them through group exercises.

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Session Speaker

Dan Olsen Dan Olsen

The Lean Product Playbook, Author

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