Building a Product Portfolio: Organically or Via Acquisition

Session Abstract

How do do you avoid the Frankenstein effect when integrating multiple products? Russell will share how he implemented a "golden thread" to integrate acquisitions and launch new products. In this session, you’ll get your hands dirty and go beyond just the principles and strategies. Go behind-the-scenes look at the specific tactics WebPT has utilized and even help someone in the audience build their golden thread.

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Session Speaker

Russell Olsen Russell Olsen

WebPT, VP of Innovation and Product Management

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