Building a Product Portfolio: Organically or Via Acquisition

Session Abstract

How do do you avoid the Frankenstein effect when integrating multiple products? Russell will share how he implemented a "golden thread" to integrate acquisitions and launch new products. In this session, you’ll get your hands dirty and go beyond just the principles and strategies. Go behind-the-scenes look at the specific tactics WebPT has utilized and even help someone in the audience build their golden thread.